Creative Director/Producer/Photographer
New York Project
Organizational Rebrand
As Director of Communications and Advancement, I oversaw the complete redesign of the New York Project including updated talking points, visual design and imagery selection. The goal was to update the project’s feel for the current time and updated outcomes.
Following the rebrand completion, we achieved target donations (40M) 600% faster than anticipated.
New Website
To start a major organization shift, I oversaw the complete redesign of the New York Project website including copy, design and photo selection.
Phase 1 Donor Report
This report was created to celebrate the successes of the previous three years. The goal was to show the donors that the proposed goals had been accomplished.
Donor Pitch
This presentation is an adapted version of the Phase 1 report used to explain the goals of the next three years of the project. With this pitch we achieved target donations(40M) 600% faster than anticipated.
Annual Report
This report was created to educate the donors on the success of the fiscal year and celebrate the successful campaign.
Brand Guidelines
In order to optimize the organizational rebrand, we started the project by establishing new brand guidelines.
City to City
Brand Book
As Creative Manager, I oversaw the creation of a brand book and design templates that were disseminated across the org, with partners and agencies.
The goal was to align and unify the global brand.
Roles: Project manager, art director and editor
Snapshot Magazine, Issue 19
Art director and photo editor for a quarterly print and digital publication.
web version of the magazine
Snapshot Magazine, Issue 18
Art director and photo editor for a quarterly print and digital publication.
Snapshot Magazine, Issue 17
Art director and photo editor for a quarterly print and digital publication.
CTC North America Launch Conference
I was brought on at the last minute to lead the marketing strategy and visual design for a national conference. In three months, I was able to turn 3 ticket sales into 2,000+ tickets sold through a targeted social media and email campaign. I also directed a full visual redesign including the creation of a new website, a conference booklet, branded videos, venue experiential design, and a social media campaign. I also directed all the day-of social media including Facebook livestream, live tweeting, and an Instagram takeover.
2017 Annual Report
Art director and photo editor
2018 Annual Report
Art director and photo editor
