University of California
Los Angeles
As a video producer and photographer at UCLA, I craft compelling visual stories that bring the Bruin experience to life. From producing impactful videos to directing dynamic campaigns and capturing powerful imagery, my work highlights the students, faculty, and culture that make UCLA extraordinary. Through a mix of storytelling, strategy, and creativity, I create content that resonates with the university community and beyond.
Blue & Gold Challenge
Creative Direction & Production
Bruins near and far set new records for generosity in fall 2024 as they responded to UCLA’s largest annual fund drive that culminated at the UCLA vs. USC rivalry game at the historic Rose Bowl. Giving during the weeklong campaign totaled nearly $2.87 million, an increase of more than 50% over the previous year. The number of gifts — over 7,000 — was the highest tally in the annual campaign’s 13 years. I creative directed and produced the video elements for this campaign.
Bruins Then. Bruins Now. Bruins Always.
The goal for this campaign was to capture the essence of what it means to be a Bruin—beyond just the years spent on campus. This video reflects the pride, resilience, and lifelong connections that define the UCLA experience.
True Bruin Challenger
In this documentary-style piece, we had the privilege of sharing the story of Jeff Chang ’97, a UCLA alumnus who exemplifies the power of giving back. Through his generous six-figure pledge, Jeff speaks to the impact UCLA had on his journey and why supporting future generations of Bruins is so important. Our goal was to create an intimate, heartfelt portrait that not only highlights his generosity but also inspires others to invest in the Bruin community and its future.
Thanks for Your Support!
This thank-you video was created to celebrate the incredible generosity of the UCLA community. After the campaign’s success, we wanted to capture the deep gratitude felt for every donor who contributed.
Student Portraits
This collection of images captures the heart of UCLA—its students. Shot for a fall campaign, these portraits highlight the passion, diversity, and ambition that define the Bruin experience. From quiet moments of determination to vibrant campus life, each image tells a story of growth, community, and the boundless potential of our students.
