New York Project
Organizational Rebrand
As Director of Communications and Advancement, I oversaw the complete redesign of the New York Project including updated talking points, visual design and imagery selection. The goal was to update the project’s feel for the current time and updated outcomes.
Following the rebrand completion, we achieved target donations (40M) 600% faster than anticipated.
New Website
To start a major organization shift, I oversaw the complete redesign of the New York Project website including copy, design and photo selection.
Phase 1 Donor Report
This report was created to celebrate the successes of the previous three years. The goal was to show the donors that the proposed goals had been accomplished.
Donor Pitch
This presentation is an adapted version of the Phase 1 report used to explain the goals of the next three years of the project. With this pitch we achieved target donations(40M) 600% faster than anticipated.
Annual Report
This report was created to educate the donors on the success of the fiscal year and celebrate the successful campaign.
Brand Guidelines
In order to optimize the organizational rebrand, we started the project by establishing new brand guidelines.
