DraftKings
(ft. Kevin Hart)
Super Bowl LVIII 2024

DraftKings, the leading sports betting and fantasy company, presents a hilarious Super Bowl commercial featuring comedian and actor Kevin Hart. Inspired by the iconic “How 'bout them Cowboys” speech by former Dallas Cowboys coach Jimmy Johnson, The commercial promotes DraftKing’s wide range of sports and games to bet on.

I helped produce this campaign which shot in Malibu and Ontario, CA.

Production:
Sweet Rickey
Director: Max Gutierrez
Vanessa Lonborg - Owner, Executive Producer
Mike Begovich - Line Producer