Creative Director/Producer/Photographer
DraftKings
(ft. Kevin Hart)
Super Bowl LVIII 2024
DraftKings, the leading sports betting and fantasy company, presents a hilarious Super Bowl commercial featuring comedian and actor Kevin Hart. Inspired by the iconic “How 'bout them Cowboys” speech by former Dallas Cowboys coach Jimmy Johnson, The commercial promotes DraftKing’s wide range of sports and games to bet on.
I helped produce this campaign which shot in Malibu and Ontario, CA.
Production:
Sweet Rickey
Director: Max Gutierrez
Vanessa Lonborg - Owner, Executive Producer
Mike Begovich - Line Producer
TurboTax
(ft. Gronk)
Super Bowl LIX 2025
TurboTax's 45 second TV commercial, 'Tax Season' with Rob “Gronk” Gronkowski and Charissa Thompson for SuperBowl LIX 2025.
I helped produce this campaign which shot in Huntington Beach, CA.
Agency: R/GA
Dancing for the Devil
The 7M TikTok Cult
TikTok dancers are trapped in a cult masquerading as a management company called 7M; as dancers and former members escape and work to rebuild their lives, they come together to put a stop to the cycle and heal.
I helped produce this Netflix series throughout filming in the Los Angeles area.
Production: Dirty Robber
Director: Derek Doneen
DP: Brandon Somerhalder
UPM: Daniel Dewes
Nike ACG
Get hooked on the feeling of summer. Whether you’re in search of thrills, relaxation, or discovery, ACG is fired up and ready to help you find your feeling, find a place, and find the right gear for your own outdoor adventure. I worked to produce the Nike ACG annual campaign all shot on film throughout Malibu.
Shot by Jerry Buttles.
Motion by Anton Dupreez.
Props by Kelly Fond.
Styling by Michelle Torres.
Totino’s Pizza Rolls
Area 425
Couch culture is getting weird, courtesy of Totino’s AREA 425 - a belly-rumbling wormhole existing in the space between getting home from school and dinner being ready (425 is also the temperature for cooking Totino’s Pizza Rolls to perfection). I shot behind the scene stills of the commercial shoot.
Client: Totino’s Pizza Rolls
Agency: Dentsu
Stills by Rachel Martin
Directed by Emma Debany
High Noon Seltzer ft. Dave Portnoy
May High Noon Tequila Seltzer find its way to your vacation rental and find its way to a chilled bucket of ice and find its way to your hand. I worked to produce the High Noon Tequila Hard Seltzer launch campaign in Malibu and Agua Dulce, CA.
Motion by ONDA.
Shot by Jeff Vallee.
Props by Brandon Mendez.
Styling by Rachel Berihu.
Snapchat x EDC
We heart festivals...but you can't spell that without AR. We're taking our EDC Friend FindAR, virtual maps and more to your next festival to make it even better than ever. I worked to produce this campaign.
Nissan Flavor Garage
To celebrate #HispanicHeritageMonth, three talented chefs join forces in the #NissanFlavorGarage to create new flavors and open new paths on the culinary road. I was on the production team for this national campaign for Nissan.
University of California
Los Angeles
As a video producer and photographer at UCLA, I craft compelling visual stories that bring the Bruin experience to life. From producing impactful videos to directing dynamic campaigns and capturing powerful imagery, my work highlights the students, faculty, and culture that make UCLA extraordinary. Through a mix of storytelling, strategy, and creativity, I create content that resonates with the university community and beyond.
Bruin Giving Day
Creative Direction & Production
Bruin Giving Day was launched this year as UCLA’s first giving day. It brings together Bruins—alumni, students, faculty, staff, parents, and friends to support the full spectrum of the university’s mission. This year, I had the honor of contributing to Bruin Giving Day through creative direction and media production, helping shape the visual storytelling and dynamic content that brought the campaign to life across digital platforms.
UCLA - You Seize The Day
This video rallies the UCLA community to give boldly and make an impact. I contributed to the campaign as ideator, script supervisor, producer, and post supervisor, helping bring the story of Bruin generosity to life through compelling visuals and message-driven storytelling.
Bruin Gift Cart
The Bruin Gift Cart was created to generate awareness and excitement for the first Bruin Giving Day.
Blue & Gold Challenge
Creative Direction & Production
Bruins near and far set new records for generosity in fall 2024 as they responded to UCLA’s largest annual fund drive that culminated at the UCLA vs. USC rivalry game at the historic Rose Bowl. Giving during the weeklong campaign totaled nearly $2.87 million, an increase of more than 50% over the previous year. The number of gifts — over 7,000 — was the highest tally in the annual campaign’s 13 years. I creative directed and produced the video elements for this campaign.
Bruins Then. Bruins Now. Bruins Always.
The goal for this campaign was to capture the essence of what it means to be a Bruin—beyond just the years spent on campus. This video reflects the pride, resilience, and lifelong connections that define the UCLA experience.
True Bruin Challenger
In this documentary-style piece, we had the privilege of sharing the story of Jeff Chang ’97, a UCLA alumnus who exemplifies the power of giving back. Through his generous six-figure pledge, Jeff speaks to the impact UCLA had on his journey and why supporting future generations of Bruins is so important. Our goal was to create an intimate, heartfelt portrait that not only highlights his generosity but also inspires others to invest in the Bruin community and its future.
Thanks for Your Support!
This thank-you video was created to celebrate the incredible generosity of the UCLA community. After the campaign’s success, we wanted to capture the deep gratitude felt for every donor who contributed.
Student Portraits
This collection of images captures the heart of UCLA—its students. Shot for a fall campaign, these portraits highlight the passion, diversity, and ambition that define the Bruin experience. From quiet moments of determination to vibrant campus life, each image tells a story of growth, community, and the boundless potential of our students.
